08
Feb
2018
【WWD】

ARMARIUM, FLONT DO L.A. POP-UP AND WELCOME STYLIST MICAELA ERLANGER

The luxury rental platforms link for an L.A. awards-season pop-up, and Armarium names celebrity stylist Micaela Erlanger fashion director.

Armarium, the online destination for luxury fashion rentals and styling, returns to Los Angeles for an awards-season pop-up shop, this time linking with fine jewelry rental service Flont.

The Armarium x Flont Red Carpet Salon, located at 158 North Roberston Boulevard and open through March 6, offers one-stop shopping for dresses, gowns and evening bags by Naeem Khan, Jason Wu, and Jimmy Choo, as well as new additions Paco Rabanne, Mary Katrantzou and Alexandre Vauthier. L.A. pop-up exclusives include Haney and Kris Goyri.

“This is our third L.A. pop-up and our 18th to date. We have a strong client base here and we understand their event schedules,” said Armarium co-founder and chief executive officer Trisha Gregory. “The pop-ups are great storefront visibility for onboarding new clients who may not be familiar with rentals or want to see the pieces in person. More than half our business is online, but the pop-up allows people to experience it with free alterations; it’s like a celebrity experience.”

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