- 17Aug2018【The Telegraph】
THREADS, THE SERVICE WHICH SELLS DIOR VIA WHATSAPP, RAISES $20 MILLION OF FUNDING. WHAT DOES THIS MEAN FOR THE FUTURE OF FASHION?
Threads styling has raised $20 million to grow its social media and chat-based luxury shopping service.
In the past 24 hours, Threads' Instagram feed has dangled Chanel's quilted hiking sandals, Dior mini kilts and Fendi bomber jackets (among many other items) as catnip to its global audience of shoppers, 70% of whom are under 35 and whose average spend is $3000. They can then click through to chat with personal shoppers and order the items via WhatsApp, or WeChat in Asia.
The series A backing comes from C Ventures and Highland Europe, who have investments in Moda Operandi and Matchesfashion.com respectively.
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